The Friends with Benefits TV Show features 20 contestants competing for 30 million Uganda shillings as they narrate their successes from utilizing pension benefits.
An initiative of National Social Security Fund (NSSF), the show aims at educating the general public about a savings culture and better usage of the NSSF benefits.
In collaboration with Fireworks Advertising, Media 256 and Addmaya, Quad A produced the Theme song (including it's sound design), all the music for the episodes as well as the radio Ads for the campaign.
We were asked to create a theme song for the TV series caring great impact. In addition to that we had to create original music for all the 20 Episodes.
After a thorough debrief with the creative team, we decided to employ sounds from around Uganda, used our very own Ugandan session musicians to play the local instruments as well as sing, and finally bridge the West and Uganda with an orchestra.
We were pleased with the final result which gave the TV series a unique identity above and beyond any other local TV show.