A short case study in original music composition for broadcast advertising: the score built for a GOtv campaign, composed by Andrew Ahuurra. The brief called for something instantly identifiable inside a fifteen-second spot, catchy enough to stick and specific enough to read as GOtv's own sound.
It's the same discipline behind Quad-A's original composition work across features, documentaries and commercials: build something that could only belong to this brand, this story, this fifteen seconds.
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