QUAD-A GROUP
Q-A

COMPANY
PROFILE

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Quad-A Group is a creative audio powerhouse headquartered at Plot 8, Martyrs’ Way, Ntinda, Kampala, on a mission to rebrand Africa through sound.

Founded in March 2000 by Ahuurra Andrew, Quad-A grew from a roster of two hundred local artistes into East Africa’s premier audio facility. The rooms turn out industry-standard sound for film, television and advertising, and the Academy trains the next generation of African audio engineers. Credits include the first Ugandan film approved on Netflix and the first two Amazon Prime Originals in Africa.

The group runs four frequencies: Audio Production, Audio Post-Production on East Africa’s premier Dolby Atmos stage, the Quad-A Academy, and XP Africa, the African SFX & music library.

Vision

“To see Africa as the best choice of entertainment and audio technology, globally.”

Mission

“To re-brand Africa through sound, by delivering high-quality, premium audio services, educating the next generation of audio engineers, driving innovation, and distributing new audio products globally.”

Values

THINKING BIGA Dolby Atmos room built in Kampala, not London or Lagos, on the bet that African sound deserves the same reference standard as anywhere else.
FOCUSED ON CUSTOMER’S NEEDSThe brief and the story come first. A mix serves the director’s vision, not the engineer’s ego.
EXCEED EXPECTATIONSReference-level standards on every deliverable, from a thirty-second radio spot to an Atmos feature.
WORKING SMARTProcess proven on live sessions with real deadlines, then taught inside the working studio, not a classroom copy of it.
ALWAYS EVOLVINGFirst movers: ambisonic audio products in 2017, East Africa’s first Dolby Atmos room in 2023.
COURAGEOUSBuilt the studio, then the market for it. Real careers for people the industry overlooks, aspiring female and marginalised creatives first.
TOGETHERNESSPost-production, the Academy and XP Africa pulling as one crew, not three separate businesses under a shared roof.
LOYALTYClients who return film after film, and trainees who came up through the studio and stayed to run it.

Our process

  1. COMPREHEND: a vision-casting and production meeting with the client to understand the vision and the problem; deliverables and the final outcome are agreed upfront.
  2. CONCEPTUALISE: a prototype is developed: recording, music, research on the nature of the service and the vision agreed on.
  3. COMMUNICATE: the solution is built and delivered: editing, mixing, mastering and encoding to spec.

Milestones

Strategic direction 2020-2030

From the best audio post-production facility in Uganda to the best in East and Central Africa and, by 2030, the best in Africa. The path runs through six commitments:

Progress is measured the honest way: engineers trained each year, quality and demand of the content produced, market share, and awards on the wall.

Governance

Quad-A is guided by a five-member Board of Advisors spanning strategic finance, legal & compliance, broadcast, sound engineering education and entertainment technology. Partners include Dolby, the Dolby Institute, the British Council and the Mastercard Foundation CAPP program.

Certifications & partners

Contact

TALK TO US · RECORDS@QUAD-A.COM